Small or home-based businesses face the seemingly insurmountable problem of getting the word out there. Though they may offer a good product or service, if no one knows about them, their business is not going to grow the way they want to. Are you facing this kind of issue in your small or home-based business?

I know that you have probably heard that one of the best ways to advertise is to build a web site. These days, having an online presence is a must if you want to get ahead in the game. Having a site wherein people can find out more about you and your products from the comforts of their homes or offices is on of the most effective ways of advertising.

Yet have you ever thought that you could actually use your business blog as your web site? If you don’t have a web site for your business yet, you could start a blog for the business and generate traffic and potential customers as well.

Blogging is a cost effective way of communicating to the world what your business has to offer. Think about these advantages:

-You can start with a free blog hosting platform.
-You don’t have to know HTML and those things with most blogging platforms.
-Blogs are (generally) search engine friendly.
-Readers cum customers will find your business blog more informative and interactive with comments and responses from you.

You don’t have to start big and spend money on a hi-tech web site. Start simple and reap huge rewards with a business blog as your web site.

Originally posted on November 13, 2007 @ 12:42 am

Advertising, Benefits, Bloggers, Blogs, Business, Marketing, Tips

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