Though you may find blogging for your business fun and exciting, you would have to admit that you started out blogging because of certain goals. You had something in mind at the beginning, something that you want to achieve through your business blog. So when can you say that you business blog is a success?
Quite obviously, this would depend on your goal â€“ or goals for that matter. Here are some specific points that you can contemplate on when you think of your business blogâ€™s success. Take note, they are in no particular order.
Attention from the media
This would depend on whether you are a small business or a large corporation. For small businesses, of course, do not despair if CNN Money does not feature your blog â€“ it would take some time. However, your local online newspapers and magazines would definitely take notice of your blog once it takes off. This can be a measure of success.
Another measure of success would be the fact that you get invited to speak at conferences, seminars, or workshops. It is a given that the topic you would be speaking about would be your field of expertise as you have established in your blog. Of course, you would have to explicitly state in your blog that you are open to and welcome speaking engagements.
These are only a couple of ideas on how to measure a business blogâ€™s success â€“ letâ€™s look into a few more in the next post.
Originally posted on November 30, 2007 @ 9:11 pm