Equipping a company’s marketing team with the proper marketing paraphernalia such as calling cards, flyers, posters and other items that bear the name, brand or logo of the company are needed tools to be able to engage in this thing that is slowly being known as guerrilla marketing.
All businesses rely heavily on marketing to help build up their business operations and strategies. However, all of these can be done only on certain given budget. It does not always follow that all the promotional spending and advertising requisitions of a company shall be approved, and further the expected boost and returns from the said marketing strategies should be clearly shown towards management to gain their nod.
Here are some links on Guerrilla Marketing Topics:
Guerilla Marketing: Techniques and Ideas
Guerrilla Marketing Concepts
Originally posted on May 11, 2006 @ 9:23 pm
