There is no doubt about it, small businesses everywhere are realizing everyday that making their presence felt online is integral to the success of their activities. More and more, you will find small businesses creating web sites of their own just so they can have a form of contact online. This is good news, to say the least. However, the sad part is that many of these small businesses also tend to think that the mere fact that they have established a web site is enough. Many times, the web site is left alone and neglected. Updates are far and few in between. In short, they have done the bare minimum to establish online presence.

What is the bare minimum? To merely have a web site – or even a web page – that lets people know that this business exists. Yet is this enough? Most definitely not! A web site can taken advantage of and used to its fullest potential to make a strong impact online. More so, you can go one step further and set up a business blog. Now this, with its fresh content on a regular basis is more than the bare minimum.

A blog can be designed separately from the web site itself. It has to be visible, pleasing to the eyes, and easy to read. With this set up – both web site and blog working hand in hand, you are bound to establish connections with a wide variety of people and make a name for yourself online.

Originally posted on September 20, 2007 @ 12:12 am

Benefits, Blogs, Business, Marketing