A picture paints a thousand words – or so the saying goes. Call it cliché but I believe that this saying holds a large amount of truth. Now imagine your business blog. Why does it exist in the first place? There could be many answers to this question, I know, yet one of the main reasons businesses set up a blog of their own is to catch the attention of their customers. They want to gain new customers and retain old ones. I am sure that you don’t think differently.

So back to using pictures for your business blog…Let’s say that you offer a certain service. Whatever this service is, there might be aspects that you just cannot explain in words. Though words can be powerful, sometimes they are just not enough. What can you do? This is where pictures come in.

If you put photos in your blog detailing the service that you offer, you can present a visual image to your clients. They can see for themselves just exactly what you are offering to them. Sometimes, people need visuals in order to fully understand the message that you want to get across. Take for example a spa service detailing all that they have to offer. Contrast that with a post which has text and this picture:

Do you see what I mean?

Just a note on using pictures for blogging, though. Be careful to represent your product or service as realistically as possible. Sometimes, pictures can be larger than life. If this happens with your blog, then you might be in for customer dissatisfaction.

Originally posted on September 19, 2007 @ 12:06 am

Advertising, Benefits, Blogs, Business