For the number of NBA fanatics that include me, the official opening of the game on All Saints Day is something that a lot of NBA fans have truly been waiting for today. A lot of marquee players have transferred to new team franchises, such as Ben Wallace who is now with the Chicago Bulls and Tyson Chandler and Peja Stojakovic with the New Orleans Hornets. Such transactions done in the off-season has surely shaken up the teams, and a competitive NBA season is in the works for new homes and new team structures.

So what has this to do with the business blogs of this site? For one, the marketing efforts coming from corporate endorsers such as Nike, Adidas and Gatorade will be expecting another big boost from the player endorsements through commercials and actual games where they usually banner every time they are playing on the hard court. Millions of dollars have been spent to indirectly be part of the popularity of the NBA bandwagon, and for sure, these endorsing companies will have their money’s worth.

Technically, the teams are a business in themselves. Players can be considered as departments which if they do not blend, then the entire team will falter. That is the reason for the whole trade and injection of new players in most rosters during the off-season. A team does not prosper from a team composed of all-stars. The role-players such as Bruce Bowen of the San Antonio Spurs comprise the dark horse players that do the dirty work. Consider these role-players as the rank and file employees who support the expected supervising superstars and coach so that their team can effectively provide a good showing in the coming season.

Check out the latest at the National Basketball Association Website.

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Originally posted on November 1, 2006 @ 8:06 am

Business, General

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