It is not surprising to see why most corporate giants would end up merging with other large companies to aim for higher profits and business success. There has been indeed a lot of history in the past with regards to these types of undertakings and the latest deal between Google and YouTube should not really come as a surprise. Besides, with Microsoft getting a large chunk of the market share, nearing competitors would stop at nothing to be able to increase their chances and try to give Microsoft a run for its money.

Today, considering again the fast evolution of technology, video has been considered the next generation to evolve. Streaming media and videos have been a constant demand, and thanks to the wide following that YouTube has established for uniquely created and submitted videos, partnering with one of the aggressively known search engine giants like Google is a step in the right direction. Not only have these two corporate giants merged and become immediate threats to the thrown of technology enhancements, leading market leaders like Microsoft now have to push themselves twice as hard to be able to keep their current ranking of the market share.

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