I came across this article on The Daily Herald today which caught my interest as its title was â€œBlogging is good business â€“ if you have something to say.â€ Indeed, I was thinking to myself, this is so true. There are so many blogs out there â€“ business and otherwise â€“ that do not really seem to have something to say. There is no central theme or idea to the whole blog and this somehow takes away from the essence of the blog. This topic is somehow related to the last post â€“ being focused when it comes to the theme of your business blog.
The columnist, Jim Kendall points out that the blogging fervor has somewhat died down these days. I would beg to disagree as it seems that more and more people are getting into blogging. However, it might be more accurate to state that the focus seems to have gotten lost somewhere along the way.
Business blogs are more specific in their nature and objectives than personal blogs. That is why it is important that you, as a business blogger, determine what you want to convey to your readers; readers who might be existing customers or potential customers. The obvious point here is that if you run a business, your blog will be about your products or services.
However, there are probably countless other business blogs out there who are dealing with the same topic. So why should readers choose your blog over their blogs? Here is where your innovativeness comes in. You should be able to offer more â€“ in different aspects. Your products and services should be cutting edge. More than this, you have to share your own insights â€“ this is what will truly set you apart from other similar business blogs. In the end, if you have something to say, there will always be people who will want to read it.