I was doing some reading on niche blogging and looking for tips from other people. I was a bit surprised at something I read at OpTempo. In a post titled Niche Blog Beginner Tips, jfc wrote:

Update Frequency Isn’t That Important
The common train of social blogging thought is that you have to be constantly updating your content, usually on a daily or at least weekly frequency, or else you’ll lose traffic. With a niche blog, updating daily isn’t needed after the site has gained a degree of search engine traction. In fact, you may find that if you’ve done things right by accident or design that your traffic will actually increase over time rather than decline even though you’re no longer actively updating it.

I know it seems counterintuitive to those who’ve been doing social blogging. The thing is that over time Google begins to consider your site, due to the way your keywords are constructed and your link building exercises are done, an authority site on your topic. This, in turn, means you’ll get an increasing number of valuable search engine visitors even though your core articles haven’t been updated in a year and may be of limited utility.

I understand that your blog can gain search engine traction over time and that even if you do not regularly update your blog anymore, you will still get a lot of hits because you are already well established up in the SERPs. However, I think that this defeats the purpose of providing your readers with something new to read. In my mind, one creates a niche blog in order to address a need for information in that certain niche. If the most recent content was published a year ago, do you think that your old readers would keep coming back for more? I really don’t think so.

What is your take on this?

Originally posted on August 30, 2008 @ 12:31 pm

Bloggers, Blogs, Google, Niche blogs

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