You’ve probably heard about social networking. After all, it is all over the web, TV, and print. Still not sure as to what social networking is? Think Facebook. Think MySpace. Digg. Technorati. All these are example of social networking sites. Now you may be thinking – what does these things have to do with my business? These sites are not for business!

Well, think again. The truth is that these social networking sites can help you improve your online presence. How so?

Let’s take a look at Facebook. Becoming a member is free. All you need to do is sign up, fill out their registration form, follow the steps, and you are good to go. You need to build up your friends. You look for people whom you may know or people whom you may want to be friends with online. It is actually a great way to make new contacts, even new customers.

Better yet, you can place your web site’s URL or your blog’s URL in a prominent location on your page. People will then only have to click on the link to visit your blog. There are many ways by which you can promote your blog or web site on Facebook (as well as other social networking sites). You can comment on photos, links, profiles, etc. and place your link in your comment. This would not only create links to your site or blog, it would also make it easier for the people to click the link and visit your site or blog.

Of course, it is very important that you conduct yourself in a professional manner. Spamming other people’s accounts or shamelessly and tactlessly promoting your link will not do your business any good.

Originally posted on May 20, 2008 @ 11:20 pm

Blogs, Business, Marketing, Tips

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