In the previous post, we took a look at the first step in picking your niche, which is to narrow down your interests. The next step would be to assess the potential traffic for your blog. In the interest of monetization, you have to be able to somehow forecast the potential interest that your niche would get.
There are many tools which you can use to determine this point. One kind of tool that you might want to use is a keyword tool â€“ there are plenty in the market. Google has even come up with a new tool â€“ Google Insights â€“ which can help you determine search patterns.
Wordtracker is another useful tool. Ken McGaffin writes about it:
Wordtracker is a great tool for helping you identify and quantify niche markets. Keyword research tells you what people are looking for online and so helps you assess the size of the market for any particular product or service. To explore the size of any market, there are three stages involved:
1. Find the most popular keywords in your niche market.
2. For each popular keyword, see how it is used in longer search terms and use the total predicted volume of searches to estimate the number of people searching for that particular keyword.
3. Add up the total predicted volume of searches for each popular keyword within the niche to give an estimate of the size of the market.
Based on this and your narrowed down list of interests, you can already pick your niche. Do note, however, that the tools mentioned in these posts are only some of the many out there. Do not limit yourself to them.