originality
In the last post, I was talking about some tips to promote your blog. With all the blogs that exist today, what are the chances of other people finding your blog? It just might very well be like the proverbial needle in the haystack! Well, that is if you do not exert a real effort in promoting your blog so that other people will be able to find your blog even if they do not even know that you exist – yet.

The last of the three tips we talked about was focusing on originality. How does one define what is original? I suppose you can look at it in two ways. One, original in the sense that it is your own work, ideas not lifted off someone else’s blog or web site. Two, original in the sense that the post does not merely repeat what you have said one or two posts ago.

So ask yourself, just how original is your business blog? Are your posts merely full of quotes from other blogs or web sites? Now, don’t get me wrong. I don’t find anything wrong getting inspiration and ideas from other sources – that’s how great posts begin actually. But if you do quote from other sources, at least mention it! Also, throw in your own perspectives – those are what make your posts your own.

On to the second point – do you merely repeat concepts and ideas over and over again in various posts? Sometimes this is necessary, especially if there are many aspects to a certain concept. However, make sure that there is something new that you are presenting – it may be the same topic but with an additional point of view, perhaps.

Marketing, Tips

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