Email is a very powerful tool for marketing. This is a fact that is generally accepted by many. What do you know about email and its potential for marketing? Perhaps, if you are like the general public, your idea of email marketing might be limited to mass mailings. Though this is indeed one of the main ways by which you can utilize emails for marketing purposes, it is by no means the only way.
If you want to consider email as a marketing tool, then you should do away with that limited way of thinking. Instead, try to see email and related activities in a broader sense. Here are some relevant points I got from Wikipedia:
â€¢ sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
â€¢ sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
â€¢ adding advertisements to e-mails sent by other companies to their customers, and
â€¢ sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
As you can see, the medium is the same, the ideas similar, but the results hold even more potential if you consider these points.
How about the advantages and disadvantages of using email for marketing? Naturally, these two concepts have to be considered. One of the biggest advantages of email marketing is that it does not cost as much as other forms of marketing. It could even be virtually free. There is more to it than this, though. Let us take a deeper look at the pros and cons in the next post.