Nothing represents and organization a whole lot better than the logo that it chooses to carry. Consumers, customers, partners and possible clients would often use the corporate logo of any company as the reminding mark for the brand of the service or product most of the time. The logo is usually associated with the brand of a company, a mark that will usually carry one word quality descriptions once the brand is seen. Some of the more common brands that we consider as reliable today are Sony, Microsoft, Chin Chin, Barber’s Republic, General Motors, Toyota, San Miguel, Ford, BMW, Nokia and Mercedes. Each brand stands for a specific quality that most people have enjoyed through the years, hence easily associating them with such products that include cars, drinks and appliances, something that each company has invested throughout the years.
Visual representation of companies is usually a key aspect in building consumer relationships with companies. Although most products carried are distributed through different channels like dealership and retailer outlets, investment in media spreading that include TV, Radio and Print advertising through the years have helped them build a solid foundation. With this foundation that each company has undertaken, the fruits and dividends from such investments have helped make each brand stronger than ever. Brand building and brand awareness are not easy things to accomplish, and usually, this is a branch of marketing that most marketing personnel have trouble building on. This especially holds true to up and coming companies, groups that want to gain a piece of market shares in their line of expertise.
Originally posted on August 21, 2006 @ 9:50 am