Marketing is one of the most important things you can do to get people to buy your product – you can have the greatest product in the world, with an amazing function, but if no one knows about it, no one will buy it.
In the Internet age, it may seem that marketing is easier than ever, but the truth is that the Internet is flooded with so many various products and services that you may be lost in the crowd.
This list breaks down three important aspects of marketing that you should pay attention to when attempting to sell a product through the Internet.
Photo Finish
One of the most important things in marketing your product is ensuring that it looks good – from the picture on the website to the product in your hands. Although it’s widely known that a product needs to be well-designed, some marketers make the mistake of thinking they can take photos themselves, without the help of a professional photographer.
This can certainly help to cut down on costs, but it may also cut into your profits – a poorly-lit or badly framed photo can make your product look unattractive or cheap, no matter how good it is.
Use a spectrometer or photo-correction technology to ensure that your photos are lit and colored in a flattering way.
Internet Presence
The internet is an essential part of any marketing campaign in the modern day – you simply can’t ignore it. Websites such as Facebook offer great opportunities to get people talking about your product and spread information about it by word of mouth.
Create a page and consider running some promotions – some companies offer entries into contests for free products or coupons in exchange for customers sharing that page. By doing a small giveaway, you can generate goodwill with clients and spread the word about your product for a low cost.
Another way you can utilize the internet is by sending your product to some bloggers who review similar items. Once again, this is a way to advertise without paying for an advertising company.
Creator Appeal
More and more often, people are using the Internet to get in touch with the creators of their favorite products. The way you represent yourself and your opinions can have an effect on how people perceive your company.
By talking directly to customers through the internet, you can build trust with your customer base and get free advertising for your product – in fact, far from having to convince people to watch an ad or read copy, they will come to you with their questions! One of the most popular methods for this is the Reddit AMA, a very successful question-and-answer format that has attracted tons of celebrities, musicians, and businessmen.
Selling Success
By paying attention to these simple tips – presentation, social media presence, and creator appeal – you can easily market your product successfully. These tips will help you reach a wide audience and represent your company in a positive light.
Originally posted on August 31, 2015 @ 9:24 pm
