Marketing is an oft-used term in the business world. Though most everyone knows what it means, not everyone fully understands what marketing entails. More so, not everyone is convinced that marketing is important – especially when it comes to small businesses. The way that some people think is that since it’s just a small endeavor, it would not really need marketing anyway.

If you think that way, you couldn’t be more wrong! Marketing is an essential part of any business, whatever the size! Marketing should be at the top of your list of priorities when starting up a business. Now, what if you are the only person working for your business? Where will you find time to engage in marketing activities?

That is a very good question. It is understandable that as you are still starting up, you might not have the time and resources to launch a full fledged marketing campaign. As such, you can think of incorporating some marketing practices into your already existent activities.

For example, take advantage of the social and business functions that you attend. Whether you go to a charity dinner or a party at your club, you should be ready to market your business. Looking at it in another way, you can even build stronger relationships with existing and potential clients by extending invitations to such functions to them.

Another way of marketing would be to share pertinent information with other people. For example, while reading the news or other relevant publication, you can choose to send an article to people with a note that reads something like “I though you would be interested.” Take note, however, that you shouldn’t spam. Make sure that what you send is really relevant to the recipient.

More on marketing next time.

Originally posted on October 22, 2008 @ 4:45 pm


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