In order to change a potential client into a client, it’s important to master your marketing. Without mastering your company’s image and successfully pitching your performance and product quality, you won’t only fail to bring in customers, but your entire business will flop.
Since customers are the backbone of your company’s success, your marketing should be top on the priority list. Before you start marketing your business, take a look at some of the most common mistakes that you can make, and how to avoid them.
A lot of business owners make the mistake of failing to appreciate the value of professional designers. Perhaps they’ve never been much of an artist and they’re more of a left-brained business thinker, so they don’t see the detail that goes into the creation of an image.
Don’t be one of those people that assumes you can learn photoshop in an hour and produce content which is on par with professionals who were trained for it. It may look “alright” to you, but “alright isn’t what you’re aiming for.
Hiring a professional to design your logo and webpage is important in order to project a highly professional image. Otherwise, customers may see a sloppy brand which they believe poorly reflects the services which they would you pay you for.
There is a fine line between being persistent and being spammy. Don’t be that company that sends out 5 emails a day full of newsletters, the latest deals, or a letter from the CEO wishing everyone a happy Tuesday just because.
Your customers don’t eat sleep and breathe your company like you do. They don’t want to see your name in their inbox constantly. Rather than cramming your business into the face of your customers, gently appear regularly with relevant content rather than just contacting them for the sake of contacting them.
Not Making Your Website Mobile Friendly
Many people use their smartphones to search for businesses on the go. It’s important that your website is mobile friendly so that you don’t lose an entire range of potential customers who are rarely on a computer. The last thing you want is to lose a customer because your website made their phone crash from archaic coding.
Being Resistant to Change
When it comes to marketing you should always be open to innovation. Some people are naturally resistant to change which is a real problem when it comes to marketing. Marketing is about introducing fresh ideas to your business’s image and trying to appeal to a wide variety of clients.
Not Using Social Media
If you aren’t using social media as a marketing tool for your business yet, then you are doing it all wrong. Social media gives you the opportunity for more visibility, interaction, and growth.