Blogs are everywhere and they have their own pros and cons. It is about time that businesses – big or small – realize and accept that. No matter how some people may want to ignore this fact, it does not really change. Have you ever thought about how you can use blogging to expose a new product or idea?

I am sure there are some of you who are thinking “but we have our marketing and promotions campaign taking care of that already!” Here’s my question to you then: “Exactly how much are you spending on that campaign?” I would not want to guess, really.

Blogging, on the other hand, presents a cost effective alternative. If you already have a blog for your business then it would be a small matter to present something new. If you don’t have a blog set up yet, it is quite simple to get that done.

So how does a blog help you get the exposure that a new or a relatively unknown idea or product? Many times, the case is that customers or prospective customers do not have a clear idea of what you have to offer. Other forms of advertising and marketing can probably get the point across given enough time and resources. However, that would cost an arm and a leg. On the other hand, a blog can be as detailed and as specific as you like regarding a product or an idea. Customers – prospective or otherwise – can then be more informed about your product. This can then easily translate into more business for you.

Originally posted on September 1, 2007 @ 10:37 pm

Advertising, Benefits, Blogs, Business, Marketing