Of the four Ps that Tom Pick presents in his blog, I think that I have a particularly affinity for the third one â€“ passion. He writes:
To maintain the discipline necessary to be persistent in blog posting, it helps to pick a subject one is passionate about. For example, among political blogs, there are a number of strong blogs on the both the right and the left ends of the political spectrum, but very few in the middle; it’s hard to be passionate about moderation.
Indeed, passion and persistence are closely tied with each other. It is way easier to be persistent about maintaining a blog if you are passionate about it. I think that passion can be identified in two levels â€“ one, passion for the act of blogging/writing itself, and two, passion for the subject of the blog.
For a businessman, the chances are that he would be quite passionate about the topic or subject of his blog. This is because I am assuming that the blogâ€™s topic would be focused on the business and what it has to offer, whether in products or services. Of course, my assumption could be wrong but I believe that many successful businessmen are those who have a certain degree of passion when it comes to what they are doing â€“ their business.
Passion about writing and the blog itself is another story, however. Not everyone is cut out for blogging or writing. For businessmen who want to get something out of blogging, however, I believe that he will get to build up his passion for the activity if he realizes clearly what blogging can do for him.