Now, more than ever, businesses are feeling the crunch of the times. It was so easy to be overly optimistic in December, when the year was ending. The rationale of many people was that, a new year brings new beginnings. Things can only get better, right?
But did you see Circuit City closing? How about Timberland? Not to mention many other smaller companies closing shop because of financial reasons.
This does not mean, however, that your business has to close as well. In fact, you can even bank on the economic troubles as part of your selling point. Instead of painting the prettiest picture you can come up with, you might want to stick closer to reality and use that picture to convince people to buy. When doing so, however, you should bear some things in mind.
One, do not lay it on too thick. Everyone knows how hard the times are but it does not mean that you should dig too deep to make a connection between â€œrecessionâ€ and your business or product. If your business is related to the financial sector, then yes, you cannot avoid talking about the recession but letâ€™s say you sell meat products â€“ you really canâ€™t go around using big words such as financial planning and relate it to what you sell. Donâ€™t force it.
Two, find the right approach. This is to counterbalance the first point. Going back to the example above, the meat products storeâ€¦instead of throwing around big financial terms, why not stick to something that your customers will understand? Something like value for their money? Make your sales pitch revolve around this idea and cash-strapped people will flock to your store.
Got any other sales/marketing ideas banking on economic woes? Why not share them with us?
Originally posted on January 25, 2009 @ 11:26 am