Another way that you can make it easier for your readers to read your blog is to make sure that your categories and tags are created and grouped properly. Categories and tags exist for a reason – so that people can find certain posts under specific topics easily. If your posts are mislabeled, then readers may not find what they are looking for. Oh, of course, if they are patient enough to go through the whole archives they will eventually find the appropriate post. However, I doubt that everyone will want to do this all the time. So, try taking a second – even a third – look at your categories and tags and make sure that they are properly organized.

Don’t make it hard for readers to leave their comments. It is understandable that you would want to set certain measures in place in order to weed out spam comments. However, in your efforts to do so, do not overlook the ease that readers are looking for. For example, requiring readers to sign in is a very effective way of avoiding spam comments. This, however, would turn off many readers to leave their comments. Look for alternatives such as plug-ins or word verification instead.

Make subscribing easy. You want readers to subscribe to your blog so that they can keep up with your updates easily. Place the subscribe link or button on all pages and in an obvious location.

Originally posted on May 6, 2008 @ 10:46 pm

Analysis, Bloggers, Blogs, Business, Strategy, Tips

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