You may have heard from some people that blogging is just “one of those fads.” “It’s not going to last forever.” “They will soon tire of it.” Perhaps one of the main reasons that some people think this way is due to the fact that there are countless “dead blogs” littering the Web. Yes, many people get all excited about blogging, set up their own blog, and forget it after a while.

Yet if you take a harder look at the situation, you would also see countless other blogs making it big. Even those that do not have that large of a readership are continuing to thrive. Based on this, I do think that blogging is here to stay – at least for a while.

The question now is this: how do you maintain you business blog so that it will remain competitive amidst the tons of other blogs online?

I found the answer while I was reading an entry on BizzFlip:

The best entrepreneur blogs – and often the most successful ones — do more than just promote the entrepreneurs or their projects. Star power can draw attention, but it won’t sustain it if the blog doesn’t “give.”

Makes sense, doesn’t it? The tendency for some business bloggers is to merely promote their products and services. If you rely solely on this, you will probably find yourself running out of content to write about quickly. That is, unless you come up with new products and services all the time, without fail. Of course, we know that that is not always the case.

On the other hand, if you impart other information – useful tips, tools, strategies, and even inspirational anecdotes related to your business niche – then you are giving something more to your readers and you are thus able to sustain your business blog’s attraction.

What are you giving your readers?

Photo courtesy of studiotau

Analysis, Blogs, Business, Tips

One thought on “How To Make Your Business Blog Sustainable

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