Who do you think your main readers are? If you answer is your customers, you just might be right. After all, that is your target, is it not? You want to reach out to your customers – both potential and existing – in order for them to know more about your company, your services or your products.
Yet have you thought about reaching out to a specific group – not in terms of whether or not they are customers or not? I am talking about the countless other bloggers – business, corporate, or otherwise.
The fact is that bloggers are one of the biggest groups that patronize other blogs. They know how it is like to maintain and promote a blog. They know what blogs contain and what their general goals are. As such, you should not isolate yourself from other bloggers.
In fact, it would be to the benefit of your blog – and thus your company – to establish relationships with other bloggers out there. This is what is called networking. You may call it what you like but the fact remains that your aim is to connect with other people who have other connections and so on.
This is what blogging is all about – getting the word out on your blog and getting the juice on other people’s blogs as well. If you do not communicate with them, then the chances are that your blog will die out – either slowly or quickly, but the end result is the same.
How do you make – and keep – other bloggers interested? Let’s look at these things in the next post.
Originally posted on December 7, 2007 @ 11:34 pm
