Have you ever heard of the buzz word â€œthought leaderâ€? Wikipedia defines this as:
a buzzword or article of jargon used to describe a futurist or person who is recognized among their peer mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.
Extending this definition to apply to your business as a whole, your business can become a thought leader in your field if you become recognized as an entity that comes up with innovative ideas and promotes these ideas to the rest of the industry.
Now who wouldnâ€™t want to be recognized as a thought leader in their field? I sure would want my company to be recognized as such!
Have you ever thought about the fact that your business blog can help you gain thought leadership?
This is actually similar to becoming an authority in your field. By showing people â€“ existing customers and potential ones â€“ that you know what you are doing and that you are coming up with new ideas all the time through your blog, you can establish your company as a thought leader.
More than being a small or medium sized company with a human touch, being a thought leader will give people the impression of stability as well as a potential for growth, which is the edge that big companies have over smaller companies.
Establish your blog and establish it well. Show â€“ not merely tell â€“ what your company is capable of and your customer base will grow as you become a thought leader.