For most companies, leaning on the trends of the more talked about and ideal promotional campaigns are the only way to boost the exposure level need for a product or service. Television, Print and Radio advertisements are the common forms of advertising, each with a corresponding fee that will sometimes get the ire of management as far as budget is concerned. The price that is tagged for the said advertising mediums will bring astronomical amounts, all starting from the production cost towards the placement time. The amount of times it will come out also has a price, a repetitive scheme from the initial price that was agreed upon, although some people would get a package deal wherein an arrangement is made for a number of years, getting a lower rate after some time. This is usually the resort of most people when it comes towards packaged deals; discounts are given in exchange of long term business relationships.

Advertising and Promotions

But before considering such mediums, preliminary analysis of the business and viewing it to which it will be more feasible is the best way to start everything. The class to which they are catering is the best thing to initially check out. This way, the amount of money that is invested will be made on the proper form of advertising and promotional media, hence justifying the amount that corresponds to the marketing strategies that the company is aiming to execute.  

Useful Links

Getting The Most From Your Advertising Dollars by Stephen Wright

Spend Your Advertising Dollars Wisely by Paul Winter

10 Ways to Advertise Online by Zac Radford

Originally posted on July 30, 2006 @ 3:11 am


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