It appears the environmental movement is picking up steam again. You might start looking at how your business effects the environment before someone else does the looking for you. Not only does it give you a great differentiation characteristic amongst competitors, it also keeps your business attractive to customers with environmental concerns.
Here’s an interesting article from the Wall Street Journal about a new group working to teach Americans about the threat of global warming. Not only will learning about the problem be good for the environment, it might be good for your bottom line!