If you’re not sure where to begin designing your new business website, then you’ve stumbled onto the right article. Building a website isn’t rocket science, but there are a few necessary aspects required to find any level of online success.
Designing your content to hold a viewer’s attention for more than ten seconds is the challenge. Take some time now, and check out a brief overview of some of the most important things to remember.
Your blog is a content hub
Designing a business website should always include space for a well-written blog. Your blog is a hub of content that can be catered to draw viewer engagement and a loyal return following. Check out the design of this example business blog. The design leads you to want to explore and click.
Invest time, money, and/or resources in making certain that your blog is well crafted. You cannot simply throw a few pictures and some random marketing jargon together, and hope for people to come flocking to your website. A good blog takes effort.
Social media share buttons
Make sure to include social media sharing buttons within your website’s design. Your business blog is a great place to integrate social media share buttons. When people read through such an engaging compilation of information, they will be dying to share their find with their friends and family.
Social media sharing buttons also work well on your homepage, your contact page, and the “About Us” page of your business website. It is important to create plenty of opportunities for people to link your content to social media.
Communication is super important to the success of your business website. You have to have a communication outlet worked into your design to build a bridge between you and your viewers.
In addition to a “Contact Us” page, it helps to add other pleas for communication throughout your site’s design. Learn to craft an appealing ‘call to action,’ and you’ll boost engagement tremendously.
Use only high quality images/videos
Web users have no patience for slow loading web pages, pixelated pictures, and buffering videos. Make sure your content is high quality, so web users won’t quickly move along to the next site.
It is best to mix up your content’s medium as well. You don’t want nothing but text, or nothing but pictures on your pages. Mix up the media to add more appeal.
Study the concepts of SEO
Search engine optimization is a collective set of guidelines to boost your website’s ranking in the SERPs (search engine results pages) when web users search for relevant terms or phrases. The higher your website ranks in the SERPs, the more views you will accrue.