If you run an online business, you’re likely very aware of how important the images you showcase on your website are. Regardless of whether you’re selling products or services, you’ve got to be able to show your visitors what they can expect to get from you, and the best way to do this is through images. For this reason, it’s vital that you use the necessary resources to ensure the images on your website are quality photos. And to help you with this, here are three tips for getting better images to use on your website.
Know The Size You Need
The size of the file you upload to your website should be one of the first things you consider when it comes to the logistics of putting images on your site. Deborah Edwards-Onoro, a contributor to Lireo Designs, shares that many website images are sized between 100K and 300K. Knowing this, you don’t need to shoot the images in extremely large file sizes because they’ll just have to be compressed later on. And if you forget to compress images that are large file sizes, that could severely decrease the speed of your site. So make sure that you speak to your photographer about the size of images you need before jumping into the photoshoot.
Fill The Frame
When it comes to the actual composition of the photos, it can be hard to know how to make your specific products or services looks amazing in the shot. Professional photographers have years of experience working with objects and lighting, but what if this is your first try? One safe product or service photography trick, according to Lisa Clarke, a contributor to PetaPixel.com, is to get in as close to your subject as possible while still being able to see a bit of whitespace on all sides. By filling the frame like this, the more your subject will “pop” and the more details your visitors will be able to recognize.
If You’re Going To DIY, Do It Right
As was mentioned before, there are professional photographers who can take your website photos for you and get some amazing results. However, not everyone has the budget for that kind of help. So if you’re planning to do the photography by yourself, it’s important to do some research and make sure you’re doing everything right. SmallBizWebsites.org recommends doing things like using background mats, renting professional equipment, and studying lighting and tripod use. Following these simple rules of DIY product photography will drastically increase the chances of you getting usable photos from your own inexpensive shoot.
If you’re looking for a way to improve the quality of images you have at your disposal for your business website, use some of the tips mentioned above to build up your photo repository today.
Originally posted on December 2, 2016 @ 3:15 pm