You might think that I am going crazy. The economic world is rather unstable right now. Who in his right mind would turn his attention to expanding and looking for other opportunities instead of focusing on the problems at hand? Well, let me tell you, in these hard times, there will always be opportunities for those who are alert to them. And you never know, these opportunities may very well be the answer to some of the problems that you face in your small business.
As a matter of fact, other business experts are thinking along the same lines. I recently read an article by Jared Lauber and Joe Orlando of Frank, Rimerman Consulting. It was thought provoking and encouraging at the same time. The conclusion really struck home:
The key to any decision-making process, especially in the assessment of risk, is a continuous and thoughtful assessment of available information. Every business owner must develop a fundamental understanding of the facts surrounding their business. Business owners need to know as much as they can about themselves and the world in which they compete. Similarly, every individual needs to understand their personal income statement and balance sheet. The better prepared a business owner or individual is to embrace change, understand risk, maintain visibility and seek out opportunity, the more likely they can begin the process of putting comfort back into what has become an uncomfortable world.
This simply means that we may have to look outside of our comfort zones and perhaps find a hidden gem that can make our comfort zones ever wider. Brilliant, donâ€™t you think?