John Jantsch over at Duct Tape Marketing has an interesting post on the real competition that small businesses face – perception:

One of the most critical marketing chores your small business has is to find something that makes you unique, something that a market values, something that no one else offers and make it your defining marketing element.

He has a great point. Making your business stand out from all of the rest is the most important thing you can do. That’s why a business with a wonderful product can fail, while a business with an inferior product and a great marketing angle can do well.

Originally posted on August 21, 2007 @ 6:18 am

Blog Networks, Business, Corporations, General, Marketing, Strategy

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