John Jantsch over at Duct Tape Marketing has an interesting post on the real competition that small businesses face – perception:
One of the most critical marketing chores your small business has is to find something that makes you unique, something that a market values, something that no one else offers and make it your defining marketing element.
He has a great point. Making your business stand out from all of the rest is the most important thing you can do. That’s why a business with a wonderful product can fail, while a business with an inferior product and a great marketing angle can do well.