Communication is the key to most relationships in society. From families to friendships to business relationships, communication is integral to the success of the interaction. In business, communication does not come automatically. Perhaps within the company, the flow of communication is a bit easier to facilitate.
The communication between customers and businesses may be a bit tricky, however. Despite the honest intentions from the business side to have a free exchange of ideas between them and the customer, you cannot blame the customer for thinking that there is a hidden agenda. After all, we want them to purchase our goods and services.
Advertisements and traditional media is the bridge between the corporation and the customers. Just how effective this method is, we cannot really discount as it has been working for countless years now. Yet taking things one step further â€“ short of the CEO walking around and talking to customers face to face â€“ the business can reach out to its clientele in a more personal manner through a blog.
Blogs, by their very nature, have a personal down-to-earth touch. Though we do have business blogs, people tend to associate blogs with a â€œrealâ€ person. If you take advantage of this fact and work your business blog as an ordinary person would, you can enjoy an open channel of communication between you and your customers.
You can post anything relating to your products, your services, and maybe even insider tips. At the same time, customers who read your blog would have the chance to air out their concerns and questions through the comments section. In this way, your blog serves as a venue for open forum, which is always good in the eyes of customers.