One of the many reasons that Henry Ford was sure to pay his workers good wages was so that they could purchase the very products they created.

While this obviously can’t apply in all industries, it’s useful to keep an eye on how many employees purchase the products they help to make or distribute. Not only is this an expression of confidence in the product and its brand, it also can be an expression of employee satisfaction. While you certainly can’t draw this comparison with sprinkler companies, if your employees aren’t buying any of the cars that they help make, maybe they know something that you should know.

Whether this is a lack of confidence in the product of lack of wages to afford the product, if employees become too disconnected from what they help produce, that can negatively impact morale.

Originally posted on May 11, 2006 @ 12:32 pm


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