Blogging for business is unique from other blogs in a sense that you are targeting a specific audience – rather, you should be targeting a specific audience. This could be one of the biggest mistakes that business blogs commit. Some business bloggers would try hard to be on the A-list of blogs. This would entail trying to reach out to all sectors out there – which is possible, but not really effective in the business blogging sense.
How so? If you try to cover all your bases with regard to readership, you just might end up being too broad and generic. This, in turn, would negate the main purpose of a business blog, which is to attract a specific market sector.
So what are you supposed to do? It is simple – be as focused as you can be. Determine who you want to get as your customers and deliver information that they will find relevant. Here are some practical tips to help you maintain that focus.
Be an expert in your subject matter.
You probably are already – that’s how you got started in this business. What you need to do now is to maintain that focus and present your subject in every way possible.
Continuously add to your knowledge.
Do this by keeping updated on recent developments in your field. Learning is a lifelong process and the same thing applies to your field. But don’t stop here – share that new knowledge with your readers through your blog. In this manner, they will see that you not only know the basics but that you keep yourself updated on everything new.
(to be continued)
Originally posted on November 20, 2007 @ 10:34 am