Branding is not a new concept. It has, in fact, existed way back in the ancient times. Only then, they did not have the Internet. Businessmen in the ancient times branded their livestock and their products, literally. Today, when someone mentions the word “branding,” we have a slightly different idea but the basic concept remains the same. We want to create something that would be associated with our business. We want to be known and branding helps us achieve that goal.

When it comes to online presence, it is very important that we brand our blog. There are countless blogs and web sites in existence – it is very easy to get lost in that world. So how do you brand your blog? Here are some ways to help you get started.

Use a domain
Forget about free blog platforms – that is, if you really want to make your presence easier to remember. The idea is for people to find you easily and to remember you. Imagine having to remember a URL that is something like this www.blogplatform.businessname/blog. It could be tricky and people might get the wrong URL most of the time. It would be so much easier to make use of hosting services and use your business name for the domain name. Sure enough, you have to pay for this but it is a small cost as compared to the benefits it brings.

Use a logo
Logos are old but they work. Most every business has a logo of its own. The cliché says “a picture paints a thousand words” – so does a logo. Come up with a creative one that catches people’s attention and relates to the nature of your business. Place it prominently on your blog and web site and anywhere else that you can. You’ll see that people will find it easier to remember your business!

Originally posted on May 19, 2011 @ 11:42 am


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