These two characteristics are perhaps some of the two most important advantages that a blog can bring to your business.

Ask yourself, why have you jumped into the blogging bandwagon and set up a blog for your own business? Why didn’t you just stick it out with the more traditional means of marketing and advertising your business? I am sure there is a plethora of reasons behind this move but I am also certain that one consideration is speed of getting your message across to as many people as possible, am I right?

Now think about your blog. How many people can access it at the same time? Theoretically, limitless. How fast can these people receive any new information that you have posted on the blog? You might think that if the check the blog daily then they can gain access to new information as soon as the blog is updated. Right. Yet there is an even better way of distributing your information – through RSS and pings.

That’s right, with this technology, everyone who is subscribed to your blog will receive the posts each time you put out an update. Recipients of the posts include directories and search engines which you are subscribed to. It is as simple as that – write, post, and distribute. No waiting time, no nothing.

Along these lines, updating your blog is just as easy. As long as you have the necessary information, you merely have to write an entry and then post it. Not considering the writing time, updating can take you less than a minute. Compare that to the traditional press releases and printed newsletters.

Originally posted on September 25, 2007 @ 10:12 am

Advertising, Benefits, Blogs, Business, Marketing