Correct me if I am wrong but when you start a business blog, your objective is for the blog to make it. You want your business blog to add that plus factor to your business, right? If you think like many successful people do, you do not even consider failure. However, the truth is that business blogs can fail, in fact, many blogs of this nature fail.
I ran across a post on Blog Herald talking about the reasons behind a business blogâ€™s failure. It outlined the top five reasons business blogs fail â€“ straight from the horseâ€™s mouth, business owners themselves.
1. Not enough comments were left by visitors
2. Not enough subscribers
3. No increase in traffic to their main website
4. Difficult to come up with fresh new content for the blog every week
5. Couldnâ€™t work out how to promote products and services via the blog
Andy of The Blog Herald gives his opinion on this matter â€“ he says that blogging is not for everyone. I totally agree with this. I mean, blogging can give your business that edge when it comes to web presence and all that. I have posted a lot of entries on how business blogging can help you with this. However, no matter how much you know about the benefits of business blogging, if you do not know much about the inner workings of blogging, then you might be setting yourself up for failure. You would probably end up seeing one or more of the items in the list above. The solution? Know what blogging is all about or just stick to the traditional way of doing things.
Originally posted on February 13, 2008 @ 11:00 pm