The second P of effective business blogging according to Tom Pick is Personality:
The best blogs have a personality all their own: factual, thoughtful, helpful, smart, amusing or something else. The blogger also reveals himself or herself through a short bio, picture and contact information.
This is perhaps the most unquantifiable of the four Ps of business blogging – or even blogging in general. Tell me, how do you measure personality? I suppose you can describe the personality of the blogger as reflected by his blog yet there really is not clear measure of how good or bad it is.
I think the more important thing is that the blogger (or bloggers, for that matter) is able to transfer his or her intended personality to the blog he or she is maintaining. More so, there is this interesting thing that I have noticed. There are some bloggers who write so well that they create a whole different personality for their blog. You just may be surprised to find out that the blogger has a totally different personality!
My point is this: one doesn’t have to be all charm and extroverted in person to maintain a good business blog. What is needed is for you to determine what personality you want your blog to have and work on building this image up through your writing. It may not be easy in the beginning but it can be done and believe me, it is worth it.
Originally posted on April 19, 2008 @ 12:12 am