I hope that I convinced you to send Christmas cards to your clients with my last post. I really think that it is one way of keeping in touch with them in a genuine manner. Here are some things that I believe you should bear in mind when choosing Christmas cards and sending them out.
Donâ€™t be a scrooge.
There are Christmas cards and there are Christmas cards. What I am saying is that you can probably buy Christmas cards for dirt cheap but the quality might suffer. How would you feel if you received a card that is obviously of poor quality? I need not explain further, do I?
My point is that you should go for the best quality cards you can find. If needed, you can have your own printed out. The impression that this will impart to your clients is worth the extra that you might have to pay.
Be careful with â€œhumorousâ€ Christmas cards.
Between friends, naughty and humorous cards will probably not be a problem. However, if you are sending out cards in the name of your business, I suggest playing it safe. It is not really business-like to be sending out cards with a naked Santa on them, right? Well, unless your business leans towards that nature, that is.
Be sensitive about beliefs.
There are two things that you should be careful with on most occasions â€“ religion and politics. When sending out Christmas cards, do realize that not everyone shares the same beliefs. If you are unsure as to what faith your clients may have, stick with the generic themes â€“ Happy Holidays and the like.
(more in the next post)