It is only normal to find food and beverage industries trying to outdo one another, resorting to price drops, promotional gimmicks that include giveaways and providing marketing support towards supermarkets and retailer outlets to help in allowing them to provide the necessary exposure as far as availability in the market is concerned. For one, consumers can only identify products such as the bottled beverages of Chin Chin Powerbits Sports Drinks and Black Gulaman, if they are easily seen and available for purchase in the stores where they are frequently found wandering off to.

Building Blocks of SuccessHowever, supermarkets are not the only point of sale places where people can get products. Restaurants, recreational areas, canteens and cafeterias can also help in slowly saturating the market, providing incoming customers with a wider variety of choices in drinks to complement their usual food consumptions. Seeing a bottle or posters, flyers and leaflets alone is already a big factor in being able to find out that such products exist and can be bought.

This is one reason why the marketing efforts of such up and coming products like Chin Chin Powerbits and Black Gulaman has been struggling for the past two years. The proper business research and development practices were not given much factor. There is more to business than simply choosing a product and selling them through prices without a reason and an itemized detail of how costing was made. The little things’ importance will never be realized until the point comes where there are figures that are missing in the financial statement, inexplicably absent and uncategorized in the expense portion of the Income Statement. Identifying where the expenses are, and in which way they are connected with the products being sold is already a loophole in itself.

A business is not something that will grow by alone. The proper handling of such operations and production issues is still a need, and while this may not be given much emphasis in the initial stages, it will always reach a point where people will have to backtrack and identify the proper declaration of expenses and revenue. Otherwise, they may as well consider an uphill mountain to climb. But starting off in the wrong foot will never advance to the level to which a company was envisioned to be. Leaving out the trash, and letting it rot in the foundation of a potentially successful business will surely stink and pile up. This may very well be something that prevents a business from achieving its targeted goals.

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Originally posted on September 22, 2006 @ 8:17 am


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