For most people who have an eye for aiming high and going global into the market and penetrate most countries outside their local market is a rather big step as far as expanding their business in new territories that cater to different culture and society. Such efforts are expected to reap dividends and larger profit margins in the sense that building on the productâ€™s hype and branding efforts are only some of the just marketing paraphernalia that companies can expect to get back in return for such potent investment opportunities. Only a handful of companies with daring and higher stake management executives can be expected to aim high for the organizationâ€™s sake. This is one reason why larger corporations that include Nokia, Sony, San Miguel, Microsoft, Honda and Pepsi-Cola have penetrated most markets in the world, being among the household names that people will immediately remember once a particular product or object is seen.
The investment opportunity by most organizations is not as easy as most ambitious people would see it. It entails a lot of study and sacrifice in the financial and strategic aspect of managing a business. Earning potential as well as return on investments from entering such risky investments in business processing is something that most management teams and personnel should take into consideration prior to actual finalization of such. Hence, the need for people who specialize in the various fields to do the necessary study and data gathering for enhanced management decision and criticism is needed, since the step towards the larger market is something that only the well-armed and equipped corporations are ready to take on.
Links and References:
- Billion Dollar Brands
- 8 Global Marketing Gaffes
- Global Industrial Revamps Its Catalog
- When Brand Extensions Go Bad
- Your Opportunity Antenna
Originally posted on November 4, 2006 @ 10:36 am