I once heard someone say that there is a place in this world for everyone. I guess we could also say that there is a niche for every blogger. It is a matter of finding the right one. So how do you go about picking your niche?

I have been reading a bit on what other bloggers with experience have to say about this step. In the course of my reading, I found two somewhat different ideas. On the one hand, some bloggers think that if your main goal is to make money, then your main consideration when picking a niche should be to find a niche that is most profitable. That is, people all over the world should be searching for keywords relating to that topic everyday.

On the other hand, some bloggers think that your main consideration should be finding a topic that you are passionate about. The rationale behind this is that you should be able to sustain your writing. More so, your passion will be reflected in your writing if you pick a topic that you truly care about. Of course, it goes without saying that you should be knowledgeable in the niche that you pick.

So which is which? I suggest that you create a balance between the two considerations. It is understandable that you would want to choose a niche that has potential money making opportunities. Then again, if you could choose a subject matter that has both money making potential and is of interest to you, wouldn’t that be a much sweeter deal?