Weâ€™ve all heard about how Twitter and other social media platforms have proved to be excellent tools for business. Perhaps youâ€™ve even created a Twitter account yourself â€“ you might even be quite active in using it for the business. If so, then you would also have been exposed to the issue of personalization.
Good business communication with the public depends on many things, and one of them is showing the â€œhumanâ€ face behind the business faÃ§ade. On Twitter, one problem that may arise is if you have several employees maintaining one account. How would people know who is posting which message?
Luckily, the people at Twitter are trying to address this issue. They are currently trying out a feature wherein business accounts can have personalized notes which give an indication as to the identity of the person posting the tweets. Unfortunately, this is still NOT open to the public.
To get an idea of how it works, check out @Starbucks. You will see a small note at the bottom of the post telling you who created the message. You can then click on the Twitter name to go to the personal account of that employee.
So what is the point? Again, personalizing your business Twitter account will help you reach out to more people out there. After all, people would rather interact with a live person than some lifeless drone that they cannot connect with. At the end of the day, you want them to think of your business as human, and not some machine.