Business owners recognize e-commerce in a global economy means Internet marketing can only get more competitive. Companies across the globe are competing to show prospective clients that their goods and services are the most desirable.

If you want to maintain a competitive edge in online advertising, the key to success is making sure that your Internet marketing strategies are as cutting-edge as possible. Here are three cutting-edge techniques you should have in place if you don’t already.

1. SMO your heart out

The ongoing debate over whether SMO is more valuable now than SEO is continuing with no sign of a letup. While many web observers argue that SEO still reigns as the most important and foundational online promotional strategy, SMO is inarguably significant.

This is the case for several reasons, including the fact that millions of people plug into channels such as Twitter and Facebook on a daily basis to do business and/or be social. In acknowledging this reality, business owners should jump at the opportunity to optimize profits by using these channels in their online promotions.

Some SMO strategies your company should consider trying include tweeting links via Twitter and hosting contests on Facebook in which the winner receives a promotional prize with your business’s logo on it. If you know how to generate viral-worthy content, then you should be doing that.

2. Make your customers into brand ambassadors

Nowadays, it’s no longer sufficient for business owners to know they have a loyal base of customers who will purchase their goods and services for life. Now marketing strategists are saying the use of brand ambassadors is much more powerful.

Why? Because when people speak positively about your goods and services to other folks in their social networks for free, you as a business owner enjoy the fruits of a unique and effective form of advertising that can boost your company visibility and conversion rates.

This being so, your Internet marketing campaign should include strategies designed to turn your faithful customers into brand ambassadors. You can start this process by giving out free T-shirts or pins with your company logo on them.

3. Monitor electronic device evolutions on a daily basis

Electronic devices have changed the world forever, and not just the world of technology. Sales of mobile devices have exceeded those for personal computers within the past year or two.

In recognizing how prevalent the use of mobile devices has become, many advertising experts have made mobile optimization an integral component of their web design and development plans. To stay on top of the perpetual upgrades that occur in the arena of electronic devices, make sure you monitor what’s going on.

For example, you can get access to resources like, where you’ll find a wide range of great information on topics such as the new types of smartphones as they are released.

If you’re serious about ensuring that your business optimizes profits and continually cultivates a strong online presence, maintaining a cutting-edge presence on the web will help you reach that objective. By implementing the techniques discussed above, you’ll outshine your online competitors in no time.

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Originally posted on September 19, 2014 @ 4:16 pm


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