What else can you put in your sidebars? Read on to get more ideas.

Archives and categories
Whenever I look around the web and browse blogs, I always appreciate it when I can easily find the content that is relevant to my needs and preferences. The archives section makes it very convenient to browse the contents of a blog with regard to the timeline. Though this is quite useful in many cases, I find that a categories section is even better. This is especially true when you are new to a blog. In this case, the archives might not be of much help. On the other hand, if you can browse through posts based on the topics, then it is much easier to find posts that you want to read. So, make it a point to include these two things in your sidebar.

Ongoing promotions
One of the best things about your business blog is that you can use it to promote new activities, products, and services. You can use your blog to let your customers know what’s new with you. I think that the sidebar should be utilized fully in this sense. You can always publish a post on an ongoing promo but if you place another banner in your sidebar, it would catch people’s attention more. You can even be creative about it and design something that is more than text.

These are only some of the things that you could include in your sidebars. Can you think of other ways?

Originally posted on June 14, 2008 @ 11:42 pm

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