Painting the perfect headline for your blog posts requires a lot of practice. Follow these 10 surefire tips, and youâ€™ll be churning out masterpieces in no time.
1. Give the readers a reason to click through.
The headlines should make the reader want to click it for the full article. It must be clear about the blog postâ€™s topic, but not give away the main ideas. â€œClick hereâ€ has proven itself as good copy. There are also some time-tested headline formulas that have been known to get high click through rates.
2. Make the readers curious.
Stir the readersâ€™ emotions. The headlines must generate curiosity among your target audience. It must make your readers want more.
3. Be the solution.
The headlines should address your readersâ€™ problems. It must provide the solution and tell the readers how your products or services would benefit them. â€œHave acne? Here are 7 tips to get rid of it once and for allâ€ is a perfect example.
4. Offer something they canâ€™t refuse.
People love freebies. When your headline is something like â€œFree stuff insideâ€, it will surely draw in some traffic. People like it when they receive something for free, or if they get great deals and bonuses.
5. Promise them the moon.
Readers will notice the hype of your promise. This will make them read the article. Just be sure that you can back up your promise. People are turned off when they felt hat they were lied to.
6. Simplicity does it.
Keep it simple. Some headlines contain different topics â€“ this makes them confusing. Stick to just one.
7. Use your power.
The power of words, that is. Words like â€œprovenâ€, â€œfreeâ€, and â€œhow toâ€ grab a readerâ€™s attention. Numbers such as â€œ7â€, â€œ10â€ and â€œ101â€ are also effective, such as in â€œ10 ways to get cleaner tap waterâ€ or â€œBlogging 101: Everything you need to know to start bloggingâ€.
9. Action is better than nouns.
Use verbs in your headlines. Verbs could make your headlines come to life because they evoke action and force. Use verbs such as â€œdiscoverâ€, â€œturnâ€, and â€œcreateâ€.
10. Don’t forget about your target audience.
The headlines should be focused on your targeted audience. It must grab the attention of those searching for solutions that your company can offer. Also, the headlines need to speak in your target audienceâ€™s language. â€œ10 Ways to have a kickass business planâ€ probably wonâ€™t entice the corporate executive, but itâ€™ll entice college entrepreneurs. Think about this when coming up with your headline.
Originally posted on August 23, 2011 @ 7:38 pm