In the previous post we highlighted the importance of placing your profile and contact details in the sidebar of your blog. Here are a few more important pieces of information that you should put in the sidebar.
Aside from placing information about you, the blogger, in the form of text, it would be good to add a photo. One effect of this would be to humanize yourself and your business. This is taking the idea to personalization to the next level.
Another piece of information that you can place in the sidebar is the purpose of your blog. If you are focusing on your business, it would be good to write about the specific purpose of your blog. It would be much like giving new readers what your blog is all about in a nutshell.
In order to provide your readers with the most updated information that is contained within your blog, you can also place some of the most recent posts in the sidebar. It is really up to you as to how many you can place in there. I would suggest about 5, though. More than the recent posts, you can also highlight the most popular posts. That is, the posts that got the most visits or comments. This will help encourage your readers to check out the best that you have to offer. In this way, you can entice them to keep coming back for more of the same.
(to be continued)