In the last post, we talked about two things that you may want to consider with regard to corporate blogging. Just to recap, they are:

-Bloggers should be trained in their task and they should know their limitations
-Fake blogs are not always the right way to go and there are risks associated with them.

Let us look at some more considerations when it comes to corporate blogging.

Consider tracking blogs
This means tracking other blogs – not your own corporate blog – that may be following your own blog. This would mean that someone in your company – it could be you or someone else – should spend some time in finding out the buzz going around online about your company. Why is this important? Because you can find out relevant information from the actions of others online.

Case in point: Big Blue is testing advanced technology called Web Fountain, which analyzes billions of postings to see if they predict spikes in consumer behavior. Last year, Web Fountain plumbed the blog world for buzz on books and then compared it to sales data from In about half the cases, researchers could predict the sales growth that would follow the buzz.

This was an example provided by Business Week. If you can use your blog to predict sales growth to a certain degree, why not take advantage of that possibility? More so, you can find out what your customers and clients think about you and your services. Read other blogs which may have mentioned your company or your service or product and see if there is information that is relevant to you.

Photo courtesy of sgis

Originally posted on June 28, 2008 @ 11:07 pm

Analysis, Bloggers, Blogs, Corporations

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