For the longest time, we have been focusing on topics with regard to businesses and corporations using blogs to help increase their visibility. It is in fact a very rich subject which we can expound on more. However, a conversation that I had with a colleague the other day gave me ideas.
She is a working mother who is in dire need of an extra source of income. She earns quite well but the burden of her familyâ€™s finances and bad financial decisions in the past is catching up with her and really stressing her out. Knowing that I have been involved in blogging for quite some time, she approached me to find out more about it.
Donâ€™t get me wrong â€“ I was happy to help her out. What really struck me, though, was her question: Can I make money off blogging?
Indeed, can one make money off blogging? The answer is a resounding yes! Yet what bothered me â€“ and still does, actually â€“ is the fact that there are people who are new to the concept of blogging and that their primary consideration is to make money.
I can foresee some smiles forming as my words are being readâ€¦idealistic, idealism, and rose-tinted glasses are some words that are probably entering your minds right now. What is wrong with that kind of thinking? After all, this is a blog focusing on everything about business, right? So making money as a primary consideration should not bother me.
Then again, I would like to think of blogging as more than making money. I would like to think of this activity as providing content to those who are looking for it. With this perspective, monetization seems secondary.
(Disclaimer: I am planning to focus on blog monetization for the next few weeks so donâ€™t take this post as a rant against it! Just voicing some thoughts out loud.)
Photo courtesy of groovehouse