For the longest time, we have been focusing on topics with regard to businesses and corporations using blogs to help increase their visibility. It is in fact a very rich subject which we can expound on more. However, a conversation that I had with a colleague the other day gave me ideas.

She is a working mother who is in dire need of an extra source of income. She earns quite well but the burden of her family’s finances and bad financial decisions in the past is catching up with her and really stressing her out. Knowing that I have been involved in blogging for quite some time, she approached me to find out more about it.

Don’t get me wrong – I was happy to help her out. What really struck me, though, was her question: Can I make money off blogging?

Indeed, can one make money off blogging? The answer is a resounding yes! Yet what bothered me – and still does, actually – is the fact that there are people who are new to the concept of blogging and that their primary consideration is to make money.

I can foresee some smiles forming as my words are being read…idealistic, idealism, and rose-tinted glasses are some words that are probably entering your minds right now. What is wrong with that kind of thinking? After all, this is a blog focusing on everything about business, right? So making money as a primary consideration should not bother me.

Then again, I would like to think of blogging as more than making money. I would like to think of this activity as providing content to those who are looking for it. With this perspective, monetization seems secondary.

(Disclaimer: I am planning to focus on blog monetization for the next few weeks so don’t take this post as a rant against it! Just voicing some thoughts out loud.)

Photo courtesy of groovehouse

Originally posted on July 24, 2008 @ 11:40 pm

Analysis, Bloggers, Blogs, Monetization

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