There are a lot of marketing strategies and techniques available to the business owner. The trick is in being able to analyze and make educated guesses as to which activities will yield the best results. Of course, there really is no perfect guarantee that the conversion rates will soar, but with observation, testing, and critical analysis, you are bound to get the results that you want.
Web presence has always been a popular term. It means that people know that you exist and that they can find you online easily. One way you can achieve a strong web presence is by exposing your content to your audience.
What do I mean? You have a web site, right? You want people to visit it and see what you have to offer. This means you might have to engage in activities such as paid search so that your site will come up as a sponsored link (such as in Google). This is one way to go about it.
Another way is to push your web site content to other locations which receive more traffic. Let us say you have videos on your web site. What is the first web site that comes to mind when I say video? I bet itâ€™s YouTube. The idea is to publish this video on YouTube as well. The chances of people discovering that video through YouTube are way higher than if you let the video remain on your web site alone.
The same principle applies to other context such as text and photos. You have to figure out which sites aggregate various content and make sure that your content gets in there.
Originally posted on January 29, 2010 @ 10:57 am