Donâ€™t expect momentum to last
I think what John Chow is talking about is personal momentum â€“ the drive that keeps you going with regard to your blog. If I understood his message correctly, then I totally agree with him. In everything you do, you will most certainly be all excited and raring to go in the beginning â€“ there is nothing to that. The challenge arises when you lose momentum somewhere down the road â€“ this is inevitable too. However, it is up to you to keep going, to keep your productivity up and continue to achieve results. If you donâ€™t expect momentum to last, you can anticipate loss of drive (albeit temporarily) and come up with a plan to deal with it.
Donâ€™t overlook content in the quest for promotion
Promoting your blog is very important â€“ we all know that. We want to be able to get the word out that a blog exists and then attract people from all over the world to take a look at it. However, promotion can only go so far. You may have the best promotion and marketing machine in the world but that will not do you much good if your content sucks. Promotion is the first step â€“ getting people to visit your site. Yet if you have nothing to offer by way of content, these very same people will not go back to your blog nor will they tell others to do so.
And that, my friends, is what John Chow has to say about NOT making your blog a flop.